Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We cover how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you recognize their impact on both customers and gift recipients.

As florists, we devote our hard work to help you express yourself. We help you find the best bouquet for all occasions. Whether it's a birthday, romantic date, corporate events, or funerals - you got it! See our next article to learn the basics of floral design. With the right use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry came about in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made. Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of promoting them to local customers. Floristry is hand-crafting a selection of blooms and plants into a beautiful arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops started making constant and amazing developments to their practices. As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver straight to the customer or their recipient. They also offer the feature of placing orders online for convenience. Today, floristry has come to be an essential part of people's lives. Indeed, flowers have become vital in the decoration and motif of various events. Many associations have cropped up as sources of help and advice for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and ongoing trends in the industry. They suggest assorted arrangements for all types of events. They also steer clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of some of the most important moments in people's lives. Given that, our team of experts commit to providing high-quality service at all times. We aim to help our clients get the most wonderful arrangement for their needs. As florists, we help people share themselves through custom bouquets and arrangements. With this, they can enjoy the most important events and milestones in their lives. As florists, we help people:

  • Express love with attractive long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom arrangements and other flowers
  • Brighten someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with amazing floral tributes at their wake and funeral
  • Make any event impressive with floral arrangements matched to their style and design


Read all about Color Theory in Floristry in our next article.